IUPUI Alumni Relations

2018 Visual Communication Design Conference


A Visual Communication Design Conference

"Connect to Design to Connect,” is a conference designed to appeal to alumni, design professionals and/or design enthusiasts who are interested in learning something new as well as those looking to connect.

Friday, November 2, 2018
1:00 p.m. to 7:00 p.m.

Eskenazi Hall/Herron School of Art and Design at IUPUI
735 W. New York St.
Indianapolis, IN 46202

Schedule at a Glance:

1:00 p.m. — Registration Opens

2:00 p.m.–3:00 p.m. — Breakout Sessions

3:15 p.m.–4:15 p.m. — Breakout Sessions

4:30 p.m. — Greetings by Dean Nan Goggin and Paula Differding

5:00 p.m. — Keynote Address

Antionette D. Carroll
President and CEO, Creative Reaction Lab
Basile Auditorium

6:00 p.m.–7:00 p.m. — Reception

Grand Hall

  • General Admission - $35
  • IUAA and AIGA Members - $20
  • Current Herron Students - $10
Breakout Session Descriptions 2:00–3:00 p.m. — Breakout Sessions: Service Design in the Architectural Practice

Presenter: Andrea Elizabeth Haydon
Design Strategist, RATIO Architects

Why is Service Design important in the architectural practice? So much of the built environment has been created without consideration for how people use a space. It’s my job to observe, listen and imagine spaces that not only meet the needs of our clients but meet the often-unspoken expectations of the people our clients interact with on a daily basis.

As a Service Designer in an architectural practice, it means choosing to take the time to put myself in the mind of the user and consider their journey from start to finish. It’s finding the little ways to make life easier. It’s the act of shaping an experience within a space and seeing it implemented. Understanding the underlying motivations and needs of both the “administrator” and “users” of a space and how the back end is operating, we can more deeply inform the physical design of the space.

Applied Improvisation to Improve Your Design Practice

Presenters: Maria Meschi (Design Facilitator, Collabo Creative) & Terri Wada (Design Strategist & President, Collabo Creative)

The power of design lies not in a simple process but rather in the designer’s mind. In this session you’ll learn about the Design Mindset developed by Collabo Creative through over a decade of research in teaching and practice. With the use of applied improvisation, the approach that comedic improvisers use to co-create scenes without a script, we’ll guide you through several exercises that anyone can use to develop their creativity, adaptability and communication skills.

Collabo Design Facilitator and current VCD MFA student, Maria Meschi is a professional improviser with 25 years of experience in live theatre. Terri Wada, Herron alumna and President of Collabo Creative, brings with her over 15 years of experience as a designer and educator. Together this pair will apply the tenets of improvisation to the practice of design in a highly engaging session. Come prepared to try, fail, and have fun.

3:15 – 4:15 p.m. Breakout Sessions Building Empathy with Resistors

Presenter: Stephany Stamatis
Lead Design Researcher, DORIS Research

A question that comes up often amongst design facilitators who lead design sessions is, "How do you engage people who aren't into it, and resisting whatever you try?" Instead of framing resistant folks as Negative Neds or Debbie Downers, this session will focus on how to build empathy, and meeting people where they're at. Some are resistant because design tools and people-centered design are way out of their comfort zone, or uses styles of thinking they aren't used to. Others might be projecting their experiences from within a toxic culture onto the engagement project as a whole. To overcome some of these reasons for resistance (and others!), the session will teach you facilitation skills, tools, and methods to use with people who are particularly resistant to being engaged.

Put on Your Big Designer Pants

Presenter: Amy McAdams-Gonzales
Co-Founder and Designer, Matinee

So you've mastered Adobe Creative Suite. Now what? From time management to client relationships, this session will clue you into all the things you didn't know you needed to know to make a successful career as a graphic designer -- either as a freelancer or in the agency world.

Amy McAdams-Gonzales is a designer, mother, entrepreneur, and proud Downtown Indianapolis resident. Her work has appeared in the pages of Pattern Magazine, on posters for Harrison Center for the Arts, and on the packaging, storefronts, and advertisements for countless local and national businesses and nonprofits. She currently operates Matinee Creative with her husband, Matt Gonzales.

Keynote Address:

Antionette D. Carroll
President and CEO, Creative Reaction Lab

Antionette D. Carroll is the Founder and CEO of Creative Reaction Lab, a nonprofit educating and deploying youth leadership to challenge racial inequities impacting Black and Latinx populations. Creative Reaction Lab is creating a collaborative youth-led, community-centered movement challenging racial inequities in the education, media, health, and health care, and government and public service sectors. Within this capacity, Antionette has pioneered a new form of creative problem solving called Equity-Centered Community Design. Throughout her career, Antionette has worked for non-profits working for social justice, human rights, and diversity and inclusion.

Antionette is an Echoing Green Fellow, TED Fellow, Camelback Ventures Fellow, 4.0 Schools Tiny Fellow, Next City Vanguard, 2017 Essence Magazine #100 Most Woke Woman, Subject Matter Advisor for Rockefeller Foundation’s 100 Resilient Cities, StartingBloc Fellow, and an American Express/Ashoka Emerging Innovator.

Antionette also is an international speaker and facilitator, previously speaking at Microsoft, NASA, TED, Harvard University, AIGA National Conference, The Ohio State University, and more.

Sponsored by: Herron School of Art + Design Alumni Association and AIGA.


Contact Kathy Lopez at kmlopez@iupui.edu or 317-278-1720.

Friday November 02, 2018 01:00 PM
Friday November 02, 2018 07:00 PM
Eskenazi Hall, 735 West New York Street, Indianapolis, IN 46202
Kathy Lopez
Contact Email
Sponsoring Unit(s)
Herron School of Art + Design Alumni Association & AIGA